Somebody over at Disney must have been paying attention. ![]() Game publisher Activision has reportedly sold upwards of 100 million Skylanders toys. At a minimum of $9.99 per action figure, Skylanders has earned more than $1 billion-yes, that's a "b" for billion-since its release in 2011. My sons, of course, enthusiastically jumped on that bandwagon. Needless to say, every kid that had the Skylanders game wanted as many different action figures as possible to load up their game with characters. ![]() Once you turned the game on, you placed one of the Skylander figures onto the portal and they were instantly "transported" into the game and that action figure was now a playable character in the game. The starter pack came with a small pad called a portal that connected wirelessly to your game system. ![]() What I found in front of me on the shelves was a stroke of marketing genius: To really get the most out of this video game you had to buy action figures that had an electronic chip of sorts in their base. I wasn't sure what it was all about so I went down to the local Toys R Us to check it out. Last Christmas, my boys were both excited about a new game for their Wii called Skylanders.
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